A great ad that clarifies why newspapers are dying

The ad Copyranter described as "the best ad of the year, so far":

It's totally fun, but as an ad for the Grauniad, or any news entity, it seems a bit off kilter. You don't actually see any reporting or investigation, though I suppose the guy in his bathrobe could be a reporter.  All you see is a mass of instant opinion, ending with a Greek-style "you made us borrow too much money" riot that seems to justify murdering mortgage holders.

As a Madisonian nightmare of an overconnected populace run amok, it's dead on.